Thursday 10 December 2015

Zeigarnik Effect

"If we don’t finish a task, there’s mental tension. This mental tension keeps the unfinished task more prominent in our memory, whereas completion of the task provides closure, and a release of the tension. This is what is known as the Zeigarnik Effect."

While dining in a restaurant, Zeigarnik noticed that the waiters were quite capable of remembering multiple orders that were being processed, but once the orders were complete and the food was served, the waiters forgot about those orders.
Zeigarnik wondered why, so she set up a series of experiments to uncover the reason.


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